The fight for the CCSS

Representatives of major corporations today urged their peers in the business community to take up the fight to defend the Common Core State Standards—and warned them to steel themselves for opposition from some quarters, and apathy from others.

At an education forum held by the U.S. Chamber of Commerce at its headquarters, leaders from Intel Corp., Cisco Systems, and the ExxonMobil Foundation described their efforts to promote the standards through different strategies, including coast-to-coast advertising campaigns and outreach to company employees and parents in the overall community. That salesmanship will continue over the coming months, they said. (Sean Cavanagh in an updated piece at Education Week)