They know there are no shortcuts, magic bullets, special exercises, or incantations. I am suspicious of strategies that diminish the time and effort required to do good work. Write your dissertation in five minutes a day? Complete a book in 60 days? Maybe you’d like to try the KitKat Diet, or purchase a lovely bridge? (Rachel Toor on the Habits of Highly Productive Writers at The Chronicle of Higher Education)
The "they" in the above excerpted text refers to productive writers. To read more, click the above hyperlinked text.